By placing six volunteers into a state of deep hypnosis, The Empathy Experiment created in partnership with Leo Burnett Sydney aims to give people an insight into the very real dangers that tigers face in the wild. And, more importantly, just how it would feel to be in their place. If you feel like you now have more of a connection with the Sumatran Tiger and its plight and would like to help, please make a donation.
Go behind the scenes of The Empathy Experiment...